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Home arrow Politics arrow How to Run Against McCain Post-Palin
Written by Denise Long   
Wednesday, 10 September 2008

How to Run Against McCain Post-Palin

The Obama campaign is once again missing the mark on how to run against John McCain. They’re so busy trying to temper the Palin effect, that they’re getting way off base.

First of all - talk to your sound engineers. Your audience needs to be miked so that the applause can be heard, not just the candidate. Fire Biden’s sound engineer or invest in new equipment. Did you blow all your production values on the DNC? Biden was miked so badly that CNN couldn’t use the clip of his speech or carry it live.

Secondly - stop appearing in tiny indoor halls. Or, in front of products. You appear in front of cars and I’m looking at the car. You appeared in front of a curtain with four flags and I’m wondering where your audience is. A speech is a rally. Lot’s of cheering people should appear. A town hall meeting should show you surrounded by people. Who are miked, so we can hear the cheering.

Third - get some sleep. You look tired, not inspired. McCain is the old guy, not you. Granted, he’s been able to get more rest than you, since he clinched the nomination earlier, but since he put together the (to steal a line from Bill Mahr) the Maverick and the Milf ticket, McCain looks like someone on speed.

Fourth - Stop attacking or responding to Sarah Palin. That’s what Joe Biden and 527 Political Organizations are for, to do the dirty work you shouldn’t be doing.

If you are going to respond to Palin attacks, only address her by stating that McCain/Palin equals Bush/Cheney. Then let it go.

Five - Stop being defensive. It’s a Presidential race. It’s going to get uglier. If you can’t “appear” to handle it now, what are you going to do later on, when it gets really nasty.

Six - Wear the flag pin. Have your cut-outs reprinted with the pin and send them out. Your people shouldn’t have to dress up your cut-outs by doing this for you especially in states like Ohio. Posters of you being sworn in, with the bible clearly visible wouldn’t hurt either.

Seven - Twenty six years of McCain’s voting record gives you plenty of ammunition. For crying in the beer, stay on target. It’s the economy, health care and for older voters - Social Security.

Eight - Church appearances - a must. Guest speaker slot aired on CNN, bonus points.

Nine - I live in a blue state - so I don’t see the ads going out nation wide. I thought your early ads - the non attack ones, like the “My Mother” ads were effective. They presented you as being “above the fray,” so to speak.

Ten - Are you prepared for the debates? Sound bite city. Your positions have to be quotable and defensible in 10 seconds. While your answers can go on in the allotted time, you have to have the sound bites ready to roll.

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